Conversion redesign study

Two brands, two focused paths to action.

Pro Refinish speaks to homeowners planning a transformation. Keavalo gives invited trade buyers a private path from dimensions to order status.

Pro Refinish

Warm, editorial, proof-led and built around the photo quote.

Open concept

Keavalo Doors

Trade-focused, account-gated and built around private order pricing.

Open concept

Concept mockups only. Forms do not submit or store information.

The quote buttons on the Pro Refinish concept open the live quote app preview: prorefinish-quote-api-preview.vladimir-02a.workers.dev. Pricing there is sample pricing until Joe's formula is loaded.